Facebook’s new branding distinguishes app from acquisitions

Facebook’s new branding distinguishes app from acquisitions


Facebook wants more people to know it owns Instagram, WhatsApp, and Oculus while still maintaining a distinct identity for its main app. So today Facebook launched a new capitalization and typography format for its company name, using all capital letters and a shifting color scheme that highlights Instagram’s purple gradient and WhatsApp’s green tint. “Over […]


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November 5, 2019 at 03:00AM

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