How Peloton made sweat addictive enough to IPO

How Peloton made sweat addictive enough to IPO


It makes lazy people like me work out. That’s the genius of the Peloton bicycle. All you have to do is velcro on the shoes and you’re trapped. You’ve eliminated choice and you will exercise. Through a succession of savvy product design choice I’ll break down here, Peloton removes the friction to getting fit. It’s the […]


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September 23, 2019 at 09:00AM

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