Ten years after Adobe bought Omniture, the deal comes into clearer focus

Ten years after Adobe bought Omniture, the deal comes into clearer focus


Ten years ago this week, Adobe acquired Omniture for $1.8 billion. At the time, Adobe was a software company selling boxed software like Dreamweaver, Flash and Photoshop to creatives. Many people were baffled by the move, not realizing that purchasing a web analytics company was really the first volley in a full company transformation to […]


Enterprise – TechCrunch - Ten years after Adobe bought Omniture, the deal comes into clearer focus



September 17, 2019 at 02:00AM

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